The outbreak of the coronavirus pandemic has caused worldwide economic distress. This is largely due to social distancing measures imposed to limit the spread of the disease. As a result, many businesses have been affected, which means they’ve had to come up with ways to cope with this ongoing situation. Like other businesses, local carpet cleaning companies are pausing to rethink their operations, and how to stay afloat in these trying times. Take a look at how they’re adapting to COVID-19.
A Focused Marketing Strategy
Carpet cleaning services can continue to serve customers so long as they adhere to CDC guidelines.
They’re actually considered an essential business because their work is a matter of hygiene, which may help to slow the spread of COVID-19. Carpet cleaners are rebranding their operations to do their part in the fight against the pandemic.
Reducing Employees
Retrenchments are now the order of the day for most carpet cleaning businesses. They’re reducing their number of employees in order to cut down on the cost of salaries. This has been an unfortunately necessary side effect of the new normal.
Although, a majority of businesses have promised to rehire their employees as soon as it’s possible. In order to adapt to the changes of COVID-19, some employees have had to accept fewer hours.
While this is less than ideal, it does help to ensure that they maintain partial employment during the pandemic.
Wearing PPE When Entering a Client’s Home
Service-based businesses that have adapted by wearing PPE boost customer confidence. Clients are accepting home services because they feel steps are being taken to safeguard their safety during this time of social distancing.
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Innovation and Technology
Local carpet cleaners have now put their services online to give clients 24-hour access to order.
Customers no longer need to physically visit the actual business. The client books an appointment online, and someone from the business will reach out to them.
Cashless Transactions
Online platforms have made it increasingly unnecessary for people to handle cash when completing business transactions.
This is important because cash can be another form of transmission for the coronavirus, so local carpet cleaners are now asking customers to settle bills by using their credit or debit cards.
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Selling New Products
Since their businesses are meant to promote hygiene, carpet cleaners are now delivering sanitizers and soap. In fact, they’re manufacturing soap solutions that kill the virus if it’s lingering on surfaces.
Reducing the Cost of Service
In an attempt to entice customers and make their services more affordable, they have to come up with incentives like discounts. This is a good way for any business to adapt to a stalled economy.
Avoiding High Energy Machines
In order to save on costs, such as buying fuel and electricity, carpet cleaners are now using manual means whenever possible.
This is simply one way to cut back on expenses while adapting to such an unprecedented time. As an added bonus, this strategy also benefits the environment.
And finally, local carpet cleaners have also positioned themselves into organizations to support one another in staying afloat until the virus is gone for good.
Aside from offering reliable and quality cleaning services, Legacy Carpet values your health. We take extra safety measures as our response to the pandemic. For questions or concerns, let’s talk 510-398-2345 or 925-261-7249.
